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Social media measurement
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#	Item
11	Paid, Owned and Earned Social Media Measurement Framework EXPOSURE PAID OWNED Add to Reading List Source URL: amecorg.com - Date: 2015-07-09 20:58:47
12	BETTER DATA. BETTER RESULTS. Pre and Post Video Measurement Case Study The Need A major cable network contacted LoudDoor Add to Reading List Source URL: dl.dropboxusercontent.com Language: English Software Computing Social media Advertising Communication design Product design Facebook Reality television
13	CASE STUDY THE EVOLUTION OF DIGITAL VIDEO VIEWERSHIP INDUSTRY Add to Reading List Source URL: www.nielsen.com Language: English - Date: 2015-09-25 12:38:06 Computing Technology Digital media Alphabet Inc. Personal computing Social media Video hosting Internet advertising Nielsen Holdings PLC Nielsen ratings Audience measurement YouTube
14	New http://nms.sagepub.com/ Media & Society Media consumption across platforms: Identifying user-defined repertoires Harsh Taneja, James G. Webster, Edward C. Malthouse and Thomas B. Ksiazek New Media Society published o Add to Reading List Source URL: www.researchgate.net Language: English Social media Digital media Science and technology studies Communication Communication theory Uses and gratifications theory Audience measurement New media Advertising Visual arts Design
15	Microsoft Word - MRC Social Measurement Guidelines v1.0 Final (Track Changes).docx Add to Reading List Source URL: mediaratingcouncil.org Language: English - Date: 2016-04-15 15:14:52 Marketing Digital media Social networking services New media Economy Social media Influencer marketing Strategic management Socialbakers User-generated content Marketing buzz Internet
16	APSALAR ADDS SPEND TRACKING TO ITS MOBILE MARKETING ANALYTICS PLATFORM New capabilities for the Apsalar Attribution solution enable clients to track Add to Reading List Source URL: apsalar.com Language: English - Date: 2015-09-29 18:58:32 Marketing Economy Business Marketing analytics Marketing performance measurement and management Analytics Direct marketing Mobile marketing Marketing operations Social media marketing
17	Microsoft Word - Soc Guidelines v4.1 Public Comment Version.docx Add to Reading List Source URL: mediaratingcouncil.org Language: English - Date: 2016-01-21 17:21:13 Social networking services Social media Influencer marketing Strategic management Social media measurement Socialbakers User-generated content Interactive Advertising Bureau Marketing buzz Engagement Labs Facebook Digital marketing
18	Microsoft Word - Social Media Measurement Guidelines Public Comment.Press.Release FINAL.docx Add to Reading List Source URL: mediaratingcouncil.org Language: English - Date: 2016-01-21 17:18:11 Digital media Communication Mass media New media Social media Web 2.0 MRC
19	A CRM system for Social Media [Challenges and Experiences] Jitendra Ajmera Hyung-il Ahn Add to Reading List Source URL: www2013.wwwconference.org Language: English - Date: 2014-07-21 08:47:06 Marketing Customer relationship management Social CRM Social media Touchpoint Marketing performance measurement and management
20	Simon Munzert & Dominic Nyhuis * University Mannheim, MZES, Germany Abstract Real-Time Measurement of Public Opinion Using Social Media Add to Reading List Source URL: webdatanet.cbs.dk Language: English - Date: 2015-01-14 06:01:53 Academia Mass media Public opinion Social research Sociology Social science Attentio Social media Crowd psychology Political science